Cabernet Courier #13   |   January 15, 2025

Company Update & Showcase Promotion

In this 2025 update, we’re kicking things off with an exciting new Zillow Showcase promotion. Reflecting on 2024, Steve expresses heartfelt gratitude for the team’s hard work and resilience through a tough year with high rates and big changes. Despite the challenges, the company navigated lawsuits and came out stronger than ever.
 

Looking ahead, the big goal for 2025 is to hit 15 units per agent, making us the highest-producing brokerage in the country. To get there, we’re doubling down on servant leadership and teamwork, while staying focused on supporting each other and making a positive impact in our communities. It’s all about working together to achieve great things!

Zillow Showcase Special Promotion Details

For a limited time this January, agents can purchase a ONE-TOKEN option for just $300—no need for a larger commitment. Kick-off 2025 with a powerful boost to your listings!
 

Why try Zillow Showcase?

• Stand Out: Get your listings seen by more buyers.
• Increase Exposure: Unlock more page views, saves, and shares.
• Direct Leads: Benefit from email boosts reaching over 600 shoppers.
   

This special promotion lets you experience the benefits of Zillow Showcase without the typical tiered purchase requirements. It’s the perfect opportunity to try the platform to maximize listing visibility and generate leads.
 

Click below to secure your single token today and elevate your listings to the next level. Act Now—Offer Ends January 31st!
(Must be logged into your BHHS Google account to access)

Note: Token can be used anytime prior to Sept 1, 2025.

Let’s make 2025 your best year in real estate yet!

Learn more about the Zillow Showcase Program >>
(Must be logged into your BHHS Google account to access)

Marketing Minute

Watch time: 2.5 minutes

Social Media Trends for Agents in 2025

Social media success in 2025 hinges on leveraging video content, client testimonials, and interactive engagement. Short videos like home tours, behind-the-scenes clips, and educational posts establish trust and position you as an expert. Pair strategic lo-fi content showcasing personality with polished posts for a balanced brand image, and tailor your approach to platforms like Instagram, TikTok, and LinkedIn.

Authenticity and storytelling remain critical, with client journeys, unique properties, and personal experiences creating emotional connections. Foster engagement through live Q&A sessions, polls, and community collaborations. Focus on providing value with tips, market insights, and educational content to build trust and credibility effectively.

• Focus on video content, local market insights, client testimonials, and storytelling.
• Engage with your audience through interactive content, community involvement, and educational posts.
• Use lo-fi content strategically to create authenticity, balanced with professional posts.

Pro Tip: Authenticity, engagement, and value-driven content are the keys to social media success in 2025.

CabEDU: 1031 Exchange Essentials
Discover how to identify 1031 exchange opportunities, basic rules, advanced exchange, reverse, improvement, and tax techniques & practices.

🗓 January 21st from 10:00 - 11:00 am

• Presented by: Caleb Ernst - Exchange Consultant and Business Development Director, ERG
• 1 Elective CE credit provided for Michigan Real Estate Agents.
• To receive CE credit your computer camera must be on (showing your face) for the entire length of the presentation. *Include your license # for CE credit.
   

SIGN UP HERE

CabMBA: Condos & Associations
Listen in as John, Tim and Maria discuss their experience with Condo sales and working with associations. From downtown condos, to new condo developments, specialty financing AND how to vet an association, they will cover it all and take your questions!

🗓 January 28th from 10:00 - 11:00 am

• Hosted by: John Janosik, Tim Anders, and Maria Kauffman

SIGN UP HERE

CabEDU: Well & Septic

Discover the different types of well and septic systems, how to review priority systems on reports, and more!

🗓 February 4th from 10:00 - 11:00 am

• Presented by: Heidi Bryant - B.E.S.T., Inc.
• 1 Elective CE credit provided for Michigan Real Estate Agents.
• To receive CE credit your computer camera must be on (showing your face) for the entire length of the presentation. *Include your license # for CE credit.

SIGN UP HERE

Excellerate Resources

EXCELLERATE EDUCATION RESOURCE LIBRARY - Enjoy a wealth of learning at your fingertips!

• Access training videos, tutorials, and resources on Marketing, Tools, Business Planning, and more.
• Includes Cabernet MBA & EDU Event Video Replays, and resources from Title Resource Agency, Insurance, and Prosperity Home Mortgage.

We’re celebrating the heart of our company: you! Our agents and staff bring energy, laughter, and a sense of community that make our workplace truly special. Check out these fun moments from holiday parties across our offices—it’s a testament to the incredible culture we’ve built together. Thank you for your hard work, spirit, and the joy you bring every day. Here’s to you and a NEW YEAR filled with even more memories!
 

Tune in to Maria Kauffman’s podcast, Beyond the Transaction, where she shares real stories, practical tools, and honest conversations with guest experts to help you navigate and thrive in the world of real estate.

Listen on: Apple Podcasts

Listen on: Spotify

Listen on: Amazon Music

Or search your favorite podcast app.

Earn Passive Income!

Help us grow our team with self-starters and success-seekers – someone like you! By referring both experienced and potential new agents, current agents can start earning passive income.*
 

If you refer someone who joins Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines Realtors®, or Executive Realty as an Independent Agent, YOU will earn 1% of their Adjusted Gross Commission, paid out on a quarterly basis.*

*Conditions apply, talk to your manager for more info.

Get the Agent+ Cheat Sheet     Submit an Agent+ Referral

Do you have photos of a recent event, closing, or just photos of you out doing the business of real estate? We'd love to add your photos to our social media marketing efforts.

Upcoming Events

Explore our calendar for forthcoming events, training opportunities, coaching sessions, and beyond!

Have Feedback?

Feeling thrilled about something we are doing? Please let us know! Feeling frustrated? We want to know that, too. Click the link below to fill out a quick feedback form.

© 2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.