Cabernet Courier #07   |   July 17, 2024

Company Update

In this month's company update John focuses on 2 main areas.

• Changes in real estate industry
  • The company has now completed our revised forms.
  • Maria Kauffman has created a new training platform for regional managers, managers, and admins, which will be introduced to the managers and regional admin leads.
  • Many MLS’s and boards have updated their websites/forms, including the Indiana’s-mandated state forms. We are prepared for these changes!
  • The company will continue to train and support agents, providing the necessary information to adapt to industry changes.
     
• The importance of a full-service brokerage!
  • It is now more important than ever to be a part of a full-service brokerage.
  • The industry is evolving positively, and we aim to build client trust through its full-service value and agent expertise.
  • The industry is moving towards a full-service value proposition, requiring professionals to offer a range of services and resources to clients.
  • We offer a full suite of core resources, including mortgage, title insurance, insurance, and home warranty services.
  • The "Unpack the Impact" series will continue, offering deeper dives into how to communicate with buyers and sellers and role-playing scenarios to address industry changes. More information and dates to come. Stay tuned!

In this month's Marketing Minute, Devon covers the simple basics of brand compliance.

• State Regulations: Marketing materials must include your name, title, full company name with DBA, and office address or phone number. Individual logos must not be larger than the brokerage name or logo.
• Company Name Guidelines: Avoid abbreviations or alterations of the company name. Always use the full company name and DBA. Creating new company names by adding individual business names is not allowed.
• Company Logo Guidelines: Use disclaimers with the logo on business cards, small stationery, flyers, and mailers. Ensure proper spacing around the logo and do not manipulate its look. The logo must not be stretched, shadowed, or altered in any way.
• Quality Seal Guidelines: The quality seal should not be used alone without the logo and must have ample space around it. It must be at least 30% opacity when used as a watermark and should not be manipulated or combined with the company logo.

For more information on brand compliance, reach out to Global Branding or the marketing team at BHHS MI-NI-TR-EX.

JULY 30th from 10 - 11am EDT

CabEDU: Title Series -  Land Divisions: Earn 1 CE Credit (Michigan Only)
Learn about Boundary Line Adjustment vs Parcel Splits, Approvals, Tax Implications, the Action Steps Property Owners Need to Take & More!

EXCELLERATE EDUCATION RESOURCE LIBRARY - Enjoy a wealth of learning at your fingertips!

• Access training videos, tutorials, and resources on Marketing, Tools, Business Planning, and more.
• Includes Cabernet MBA & EDU Event Video Replays, and resources from Title Resource Agency, Insurance, and Prosperity Home Mortgage.

Join John Geha, as he sits down with Jim Papatheodore, our Regional Mortgage Manager at Prosperity Home Mortgage. With 24 years of experience, Jim shares his insights on supporting buyers and agents in the ever-evolving mortgage landscape.

One More In '24 - Outbound Referrals

Learn how to leverage outbound referrals to boost your real estate income and achieve One More In '24. Whether you're helping family and friends buying houses out of state or connecting with clients internationally, our network of vetted realtors makes it easy to generate additional income while providing exceptional service.

Learn More About Outbound Referrals

LISTEN TO BEYOND THE TRANSACTION w/ MARIA

Your go-to podcast for all things real estate, entrepreneurship, and mindset. Tune in for captivating conversations with industry leaders, and let’s elevate our game together!

Do you know someone who is considering becoming an agent? Real Estate Institute has a bunch of opportunities for those looking to get into the business.

LOCATIONS & DATES

• Clarkston, MI - Salesperson Real Estate Pre-Licensing Course
  • September 12th - 18th
  • November 14th - 20th
• Grand Rapids, MI- Salesperson Real Estate Pre-Licensing Course
  • September 12th - 18th
  • November 14th - 20th
• Kalamazoo, MI - Salesperson Real Estate Pre-Licensing Course
  • September 12th - 18th
  • November 14th - 20th
• South Bend, IN - Broker Real Estate Pre-Licensing Course
  • Sept 23rd to Nov 14th

Do you have photos of a recent event, closing, or just photos of you out doing the business of real estate? We'd love to add your photos to our social media marketing efforts.

Upcoming Events

Explore our calendar for forthcoming events, training opportunities, coaching sessions, and beyond!

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© 2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.